Don't launch blind. Know your market.
Free scan finds competitive risks, positioning gaps, and demand opportunities in 3 minutes. Turn findings into a full brand strategy and launch plan for $149.
Trusted by 400+ companies:
Close your research and strategy gap in 48 hours.
Most teams waste months and thousands guessing at positioning, writing copy that doesn't convert, and launching campaigns with no strategy behind them.
What's inside the document
MessagingBuyer researchPositioningCompetitive intelCampaignsOne playbook
Know exactly who you're up against. And where the gaps are.
We map your competitors in depth: key players broken down by positioning, pricing, and audience targeting. You get a visual positioning map showing where each competitor sits and where there's room for you to own a unique position.
- Competitive landscape with player-by-player breakdown
- Competitive positioning map
- Market gaps and white space analysis
Who you're building for. What they need to hear.
We research your buyers across real conversations, forums, and review sites to identify who they are, what drives them, and what holds them back. Each segment is scored by intent and urgency, with full profiles, trigger events, and barriers mapped - so your team knows exactly who to target and what to say to each.
- Key pains, motivations, and objections
- 3 scored audience segments with profiles, ICPs, triggers and barriers
- Verified buyer quotes from real conversations
How your buyers see you and the words they respond to. Ready to use.
We define how your buyers should perceive you - and build the messaging system to make it happen. Positioning, value proposition, benefit pillars, objection responses, and brand voice — all grounded in the competitive and audience research from the sections above. Every claim mapped to real evidence.
- Positioning statement, value proposition, and USP
- Benefit pillars and objection responses
- Brand character, voice, and tone guidelines
- Claims mapped to proof hooks and evidence
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Launch-ready copy and campaign blueprints.
Deploy-ready copy for your landing page, cold email, and SEO meta tags. Campaign blueprints for Google Ads, Meta, LinkedIn, X, and Reddit. A 30-day content calendar. And a 7-day action plan to put it all in market.
- Channel-ready copy for landing pages, ads, email, and SEO
- Campaign blueprints:
- 30-day content calendar7-day action plan
Every piece of content your team writes with AI stays on-brand. Automatically.
If your team uses ChatGPT or Claude daily, brand consistency is a constant risk. These prompts encode your voice, tone, and positioning so every output sounds like you, without editing, briefing, or second-guessing. One paste, and your whole team writes faster and sounds consistent.
- Plain English prompt
- JSON prompt
- Any LLM
Also in the document
Curated words, phrases, and SEO seed keywords that match your brand voice and audience intent.
Keyword demand, search trend data, and audience conversation signals used to build every section.
Where in the market you can claim an uncontested position, based on the competitor mapping.
Messaging variants and a structured A/B test plan so you can find what converts fastest.
Need visual branding too?
Get a full brand kit, and a research-backed visual identity – all in one package. See examples and what's included.
What customers say
Such a great value. I got agency-level branding for a fraction of the price and effort.
Daniel
Founder at Dogfield HQ
The depth and insight in the Strategy Playbook exceeded expectations - especially for the price and speed.
Ross Methven
Founder of Aqueduct
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How it works
Get your playbook in one click.
Fill out a quick 5-questions questionnaire.
We'll deliver your Brand Playbook by email within 48 hours.
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What's included
Research & strategy
- Competitive landscape
- Competitive positioning map
- Audience research and segments
- Positioning, USP & brand character
- Pricing vs alternatives
Tools
- AI-ready brand character prompt
Plans & execution
- Campaign blueprints
- 30-day content calendar
- Buyer journey maps
- 7-day action plan
Messaging & copy
- Messaging system & value prop
- Deploy-ready copy
Add-on
Full Brand Kit
Get visual brand (self-service).
everything in brand playbook and:
- Logo and Brandbook
- Favicon and social profile assets
- Color and font system
- Unlimited revisions
About
Built by founders who've designed products at WeWork, built brands at P&G, and led go-to-market for B2B and consumer brands.
